The true return on investment in design and critical thinking is the ability to identify the strategic answer to the real, underlying business challenge.
And when we help you identify the answer we address it with captivating ideas and transformative design.
Epigram treat design as a process to help us find relevance. Our end outcomes are not a reflection of our artistic ideals, rather they are answers to real, tangible business problems.
It is here that we diverge from client’s expectations of a design firm, our interest is about reframing questions, thinking, and briefs. There’s a lot of whys involved.
This can be challenging, but by introducing a sideways method of thinking and encouraging curiosity, change and progress can become much more achievable.
We find that the true return on investment in design and critical thinking is the ability to identify the strategic answer to the real, underlying business challenge. On the surface, design is what something looks like. An aesthetic pursuit, designers tend to talk in terms of colour, typography, logos, interfaces, creativity and branding. And they are right, these are key components, and are crucial to the end-goal of something being well-designed. They don't however, tell the whole story and this is where that approach can miss the potential of what design can actually do.
We look at all points of the experience, speak to all people involved and apply logical, human-centric thinking to the end result. It is only then, when the underlying core business objective has been clearly defined, that we start work on the visual components. Because without this strategy, we are only designing a disconnected suite of communications. Pretty yes, but they may be neither purposeful or relevant to the end-goal.