Design & Strategy

Your visual identity demonstrates your value, approach and thinking.

It is most important to make friends in all walks of life.


Brand Positioning & Identity

The visual identity and positioning is the thread that connects all touch points between you and the end user; customers, clients, employees and partners.

It helps you to make friends, build trust and demonstrates your value, approach and thinking. This system of building blocks, independently and collectively planned and executed, allow for the best possible end user interactions. The first step in this process is to identify your positioning, who you are, who you are talking to and what way you want people to perceive you.

This allows the additional elements like your logo, tone-of-voice, colour schemes and collateral to reflect this positioning, and communicate your message in the correct manner. Once your positioning that includes your unique selling points and key differentiators are decided, the logo and its accompanying visual building blocks are created on these principles.

All projects differ, but the core elements of most visual identities are logo/wordmark, colourways, typography styles, imagery and iconography styles and guidelines as to how to execute these in the real world. We work with you to identify, create and implement these visual elements.

Talk to us about how we review your existing visual identity and see how it can be either improved or revamped.


More Reading.

View our Insights page for more of our thinking on Strategy and how it improves the overall experience across all touch points in your business.