The purpose of design strategy is the merging of business and creative objectives in a practical way that shifts design beyond just the aesthetic.
A little planning goes a long way.
The true return on investment in design and critical thinking is the ability to identify the strategic answer to the real, underlying business challenge.
Like any strategic approach, design strategy is a collaborative method for creating a master plan that governs your business tactics.
Sideways thinking is a problem solving method that allows us to look at things in a slightly askance way, and encourages a non-linear approach to arrive at unexpected and pleasing results.
In order to change perspective, it can be helpful to break, remove or otherwise alter a pattern in the thought process.
There are billions of humans on planet earth, and every one of us is different. This is a treasure trove of knowledge for learning how to think sideways.
Design Strategy & Discovery
Brand positioning & Identity
Employer Branding & Internal Communications
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