Design & Strategy
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Clear & everyday language.

Complex language is only ever used to cover up bad thinking. When we have a great idea, we don’t dress it up in jargon or trendy sounding acronyms. We express it in simple terms, because we want everyone to understand it.

 

We don’t have the knowledge, you do.

The ideas are already in the organisation. You, and your team, have all the experience and expertise in your area. What we do is introduce a different perspective. And it’s this different point-of-view that allows for new and valuable ideas to come to the fore.

Innovation is about asking why.

Everything begins with a why. If you find yourself asking why you’re halfway there. We encourage you to continually ask why, and then provide different approaches to answering all the whys. If you stop asking why then you’ve stopped innovating.

Understand risk.

The biggest risk lies in ideas that are predictable, because ideas that are predictable don’t get noticed. A considerable risk is to do what everyone else is doing, because if everyone is doing the same thing you become invisible. So what appears risky, and what appears safe are often mixed up.

 
 
 
 

Sample problems that we help you address.

 
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How can we stay relevant in an ever changing business landscape?

Complex language is only ever used to cover up bad thinking. When we have a great idea, we don’t dress it up in jargon or trendy sounding acronyms. We express it in simple terms, because we want everyone to understand it.

 
 
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Why is it critical that we understand and talk to our customers and users in their language, and not ours?

Complex language is only ever used to cover up bad thinking. When we have a great idea, we don’t dress it up in jargon or trendy sounding acronyms. We express it in simple terms, because we want everyone to understand it.

 
 
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How do we get the most from our people, and start creating new ways to excite them?

Complex language is only ever used to cover up bad thinking. When we have a great idea, we don’t dress it up in jargon or trendy sounding acronyms. We express it in simple terms, because we want everyone to understand it.