Keith Kent

Areas of focus, not set-in-stone goals.

Keith Kent

Areas of focus, not set-in-stone goals.

Goals defines outcomes. Goals are very important when we need to create clear, defined outcomes that serve a purpose. The goals are achievements, and are critical. But for unconventional thinking, goals have the opposite effect, it defines a specific outcome that is counter-productive to what we want. We want unspecified outcomes.

We identify areas to focus on, rather than goals to achieve. An area of focus establishes what to spend time on. A goal is an enclosed space, an area of focus is a wide-open park.