Some delighful reasons to partner with us.

We provide that something different, an unusual way to look at problems, a perspective that may not have been considered before. But the real value is in how we help you improve your organisation’s thinking to arrive at ideas that will captivate.


Why work with us?

We have the ability to ask the questions that can provoke the spark that is needed to advance your business.

We use no jargon, no made-up acronyms or add-on services to distract from the outcome that works best for the company.

Although an abstract concept, thinking creatively is a skill that is learned.

The business advantages we provide:

Problem solving skills.
An understanding of an innovation culture.
Different points-of-view.
Improved decision making.
Valuable idea suggestions.
Continuous learning.


Improvement of the business in concert, rather than one part.

Our approach is unbiased and partner-based, rather than service-based to ensure objectivity.

We provide an outside perspective that can identify valuable insights — hidden or not immediately visible — to people within the organisation.

We introduce different ways of thinking, and new ideas to propel the business in new directions.


Attract, retain and delight your people.

Thinking Sideways is a skill that is taught, and can be used and contributed to by everyone in the company.

It thrives on diverse views, backgrounds and outlooks and the more divergences that are fed in the more creativity bubbles up.

These are environments that motivate people, that attract people and that improve people. This is what a company culture really is.


Gain an edge on competitors.

We identify how conventional trends function in your industry, and create unconventional approaches instead.

Together, we find distinctive and valuable ideas that place you ahead of what the others are doing.

It allows you to introduce a culture of continuous improvement, and it means that the company never stands still.